Tuesday, October 16, 2007

Huge Costs, Workflow Disruptions and Frustrations Caused by Fragmented Communications

The largest-ever survey of enterprise and contact center employees and their workflows reveals the silent but staggering true costs of fragmented communications: Enterprises of 1,000 persons could lose nearly $13 million a year in lost productivity and avoidable expenses. That's just one of many startling results from a recent, landmark in-depth poll of 517 communications end-users across North America and Europe conducted by independent Insignia Research and commissioned by Siemens Communications, Inc.

The survey report is the first to fully quantify the costs of the status quo -- including workflow disruptions, added costs and associated frustrations to enterprises lacking unified communications. It explores pain points at the individual, team and enterprise levels in terms of time and impact on serving customers as well as the frustration and anxiety to users and their teams. A solid majority of the respondents (62%) identified themselves as being in customer service and sales roles. The survey asked very specific questions about experiences with existing communication systems while involved in customer-facing and time-critical processes.

Highlights of the survey include:

  • Ninety-four percent of respondents reported waiting an average of 5.3 hours per week for information from others to complete tasks. In 1,000-employee enterprises, this can translate to more than $9 million yearly in lost productivity based on a $37 weighted hourly wage. Taking a process view of this nearly universal pain point, the negative impact of 5.3-hour delays in customer-facing activities has larger implications on customer sales, service and revenue realization.


  • Respondents reported an average productivity loss of 7.8 hours a month at offsite locations because they lack the communication tools they have in their main office. Nearly a full day each month is lost because they are not properly equipped with effective, remotely-accessible, collaborative communications systems. As workers continue to become increasingly mobile, the net effect of this may become more dramatic. Fully weighted, in a 1,000-person enterprise, these costs can exceed $3 million a year.


  • Enterprises are wasting at least $3,400 per person each year in unnecessary business travel expenses because of ineffective or non-existent collaboration with existing communications systems. Managers are forced to synchronize teams through expensive internal meetings requiring travel. In a 1,000-person enterprise, these costs can top $3.4 million a year.


  • More information can be found at www.SupportIndustry.com.

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