Canadians demand good customer service. In fact, according to the second annual TD Canada Trust Customer Loyalty Poll, customer service is so important that 95% of Canadians say their experiences can make or break a relationship with a particular brand or company. This number is up 10% from last year's survey, showing that Canadians are even more serious about the importance of customer service.
Businesses are constantly looking for new ways to show customers that they care: they may offer rewards/loyalty programs or even gifts. Though many appreciate the perks, the bottom line is that Canadians just want to be treated well. In fact, when asked which form of appreciation they are most interested in, 49% ranked "just good customer service" as number one. Rewards/loyalty programs and gifts followed (18% and 17% respectively).
Being friendly to customers goes a long way. When asked what makes customer service great, the number one answer was friendly staff (24%). The number two and three answers to what makes customer service great were quick service and being helpful (15% and 14%). Canadians say they generally receive good customer service, with nearly three-quarters (73%) reporting that they have received good customer service in the past month. This number has increased by 11% over last year.
More information on how to effectively deliver customer service can be found at www.SupportIndustry.com
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