Big Data Is Big Challenge For Some CIOs

Big data is not without big obstacles for some CIOs. In a survey from Robert Half Technology, 76 percent of CIOs (chief information officers) said their companies don't presently gather customer data such as demographics or buying habits. Less than one in four (23 percent) executives interviewed for the study said their firms do collect this type of information. Among those that do, more than half (53 percent) said they lack sufficient staff to access customer data, and generate reports and other business insights from it.

The survey was developed by Robert Half Technology, a provider of information technology (IT) professionals on a project and full-time basis. It was conducted by an independent research firm and is based on telephone interviews with more than 1,400 CIOs from companies across the United States with 100 or more employees.

CIOs were asked, "Does your company collect customer data, such as email addresses, demographics, buying habits and so on?" Their responses*:

	No	76%
	Yes	23%
	Don't know	2%
		100%

CIOs who answered "yes" to the question above were asked, "Does your technology team have sufficient personnel to access and generate strategic reports and insights from the customer data your organization collects?" Their responses:

	No	53%
	Yes	46%
	Don't know	2%
		100%

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