Monday, March 21, 2011

Yankee Group Predicts Consumers Will Drive $2 Trillion Technology Market by 2014

Yankee Group predicts the growing deployment of wireless and wired connectivity globally is fueling a consumer revolution that will drive $2 trillion in technology spending by 2014. Ubiquitous connectivity, truly mobile devices, content in the cloud and a plethora of apps are enabling consumers to live, work and play on the go. In this new environment, consumers are the new power brokers: They decide which technologies and experiences succeed -- and which ones don't.

Yankee Group calls this the era of the connected user, and its new report "The Next Tipping Point: The Connected Experience," defines how the connected user experience is driving not only technology spending, but also technology innovation.

For the last several years, Yankee Group has been tracking the tipping point of ubiquitous connectivity--what it calls "Anywhere"--when a region's number of broadband lines exceeds its population. Today nine countries have passed that tipping point, and by 2014, 30 countries around the globe will be Anywhere. 

More information on the technology marketplace can be found at www.SupportIndustry.com.

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