A new report published by the Butler Group, Europe’s leading IT research and advisory organization, reveals how speed, agility, mobility, innovation, and reuse are forcing organizations globally to push aside old technologies, models, and architectures to make way for the world of Web 2.0. Broadly put, Web 2.0 is a paradigm shift in the way the Internet is used. It involves a more open approach to the Internet, and user-generated content in particular, such as blogs, podcasts, social media and special-interest review sites.
Butler Group believes that social software, collaboration, and real-time communications are now pivotal parts of the ‘Enterprise Web 2.0’ story, and that these in turn are acting as conduits for new cultural ideas and practices.
In some circles, the terms ‘Enterprise Web 2.0’ and ‘Enterprise 2.0’ are used interchangeably to describe the application of Web 2.0 ideas and technologies in the enterprise; however, Butler Group analysts believe that a clear distinction exists between the use of these two terms, and that this differentiation is important to maintain, as it enables more meaningful discussions to be had when examining the future role of IT within the business.
“The management of customer, employee, partner, and stakeholder relationships is vital for all organizations”, says Mark Blowers, Enterprise Architectures Practice Director at Butler Group. “The social aspects of Web 2.0 are mirrored in the corporate world of Enterprise Web 2.0. Workforce mobility and changing communication patterns are two more trends that are driving change at the infrastructure layer. As such, unified communication and collaboration requirements are an important part of Enterprise 2.0 strategies.”
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