Worldwide PC shipments grew by 14.6% to 69.5 million units in the first quarter of 2008 (1Q08), which was above previous estimates of 13.2%, according to IDC's Worldwide Quarterly PC Tracker. However, the U.S. market slipped to a meager 3.5% year-over-year growth rate as the general economic malaise currently affecting the U.S. economy has begun to impact the local PC market as well. The other international markets more than compensated for the U.S., with the EMEA and Asia/Pacific regions coming in more than 2 points above forecast due to continued strength in developing countries. As with previous quarters, much of the growth came from the notebook markets, and in particular the consumer notebook segment in retail environments.
Regional Outlook
The United States market showed symptoms of the economic slowdown, although growth remained positive at 3.5% for the quarter. Consumers and businesses showed some degree of belt tightening – a situation IDC expects to continue into the next quarter.
The EMEA market maintained solid double-digit growth in 1Q08, driven by continued notebook strength across the region. Demand for portable PCs remained strong in Western Europe as declining price points continued to assist SMB renewals and multi-PC per household purchases in the consumer market. The competitive environment also intensified in the CEMA region, where vendors are driving increasing volumes and accelerating portable adoption in CEE and MEA.
The Japan market continued its trend of modest 1-2% growth. The consumer market was negatively impacted by an inventory backlog in retail stores that had been created by early shipments of spring replacement models last quarter. However, this was offset by a healthy commercial market replacement cycle.
Asia/Pacific (excluding Japan) experienced better than expected growth for the quarter. China's total market slipped sequentially in accordance with seasonal trends (Lunar New Year slowdown), but the pain was eased substantially by a very strong consumer notebook market. Indonesia was another standout as vendors found ways to address the customs clearance issue that has plagued that market for many previous quarters.
Vendor Highlights
HP shipment growth rates outpaced the overall market, but were the lowest among the top 5 vendors this quarter at 17.4%. In the U.S., PC shipments were just barely above flat for the quarter as the company began to face renewed competition from Dell.
Dell enjoyed its strongest quarter in almost two years, as the impact of its new retail presence and its growing strength in the portable market propelled the company to a 21.6% improvement in year-over-year shipments. Dell enjoyed strong portable growth in all major regions except Canada.
Acer's worldwide growth continued to outpace the market, but the combined entity suffered a 20% drop in U.S. shipments for the quarter when compared to the Gateway consumer and total Acer shipments from the same period last year. Most of the decline was due to a weakening in Gateway-branded products.
Lenovo saw its shipments improve 21% for the quarter, driven by its dominant presence in the rapidly growing Asia/Pacific region. The company also experienced stronger than expected growth in EMEA portables, but a bit slower than expected growth in the U.S.
Toshiba continued to enjoy the overall transition to notebooks as the company saw its worldwide shipments top 3 million, a 20.6% improvement versus last year. The EMEA and A/P regions, in particular, featured stronger than expected growth as both consumers and businesses in those regions continued to allocate more of their purchase dollars to notebooks.
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